{
  "publisher": "Frontera Signal",
  "source": "Frontera Signal",
  "dataset": "alcohol-sales",
  "query": {
    "city": "McAllen",
    "limit": 10
  },
  "as_of": "2026-09",
  "cadence": "monthly",
  "stale": false,
  "stale_after_days": 90,
  "updated_at": "2026-10-26T14:54:18.826Z",
  "month": "2026-09",
  "complete": true,
  "valley": {
    "total_usd": 17442435,
    "locations": 654,
    "liquor_usd": 9213263,
    "wine_usd": 834707,
    "beer_usd": 7059636,
    "prior_year_usd": 17602015,
    "yoy_pct": -0.9
  },
  "cities": [
    {
      "city": "McAllen",
      "county": "Hidalgo",
      "total_usd": 6598824,
      "locations": 218,
      "prior_year_usd": 6556149,
      "yoy_pct": 0.7
    }
  ],
  "monthly": [
    {
      "month": "2025-09",
      "total_usd": 17602015,
      "locations": 703
    },
    {
      "month": "2025-10",
      "total_usd": 18683858,
      "locations": 701
    },
    {
      "month": "2025-11",
      "total_usd": 18936095,
      "locations": 710
    },
    {
      "month": "2025-12",
      "total_usd": 19822114,
      "locations": 709
    },
    {
      "month": "2026-01",
      "total_usd": 18465971,
      "locations": 707
    },
    {
      "month": "2026-02",
      "total_usd": 19089476,
      "locations": 709
    },
    {
      "month": "2026-03",
      "total_usd": 21742017,
      "locations": 718
    },
    {
      "month": "2026-04",
      "total_usd": 18974163,
      "locations": 721
    },
    {
      "month": "2026-05",
      "total_usd": 21942789,
      "locations": 715
    },
    {
      "month": "2026-06",
      "total_usd": 20919009,
      "locations": 722
    },
    {
      "month": "2026-07",
      "total_usd": 20717543,
      "locations": 722
    },
    {
      "month": "2026-08",
      "total_usd": 18660619,
      "locations": 721
    },
    {
      "month": "2026-09",
      "total_usd": 17442435,
      "locations": 654
    }
  ],
  "matched": 210,
  "locations": [
    {
      "rank": 1,
      "name": "Yard House #8382",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "2200 S 10TH ST Ste S17",
      "zip": "78503",
      "total_usd": 292101,
      "liquor_usd": 124694,
      "wine_usd": 7732,
      "beer_usd": 159675,
      "cover_usd": 0,
      "trailing_12m_usd": 2894447
    },
    {
      "rank": 2,
      "name": "Twin Peaks",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "901 W Expressway 83",
      "zip": "78503",
      "total_usd": 291947,
      "liquor_usd": 99782,
      "wine_usd": 908,
      "beer_usd": 191257,
      "cover_usd": 0,
      "trailing_12m_usd": 3511105
    },
    {
      "rank": 5,
      "name": "Howling Rabbits Beer Works",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "1200 Auburn Ave Ste 350",
      "zip": "78504",
      "total_usd": 218086,
      "liquor_usd": 123453,
      "wine_usd": 1459,
      "beer_usd": 93174,
      "cover_usd": 0,
      "trailing_12m_usd": 2699275
    },
    {
      "rank": 7,
      "name": "Oak Texas Bar & Grill - Southtown",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "2011 S 10TH ST",
      "zip": "78503",
      "total_usd": 201750,
      "liquor_usd": 130534,
      "wine_usd": 1074,
      "beer_usd": 70142,
      "cover_usd": 0,
      "trailing_12m_usd": 2782936
    },
    {
      "rank": 9,
      "name": "Oak Texas Bar & Grill North Park",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "1200 Auburn Ave BLDG 300 Suite 300",
      "zip": "78504",
      "total_usd": 185174,
      "liquor_usd": 125399,
      "wine_usd": 3985,
      "beer_usd": 55790,
      "cover_usd": 0,
      "trailing_12m_usd": 2627625
    },
    {
      "rank": 11,
      "name": "Buffalo Wings & Rings",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "1921 S 10TH ST",
      "zip": "78503",
      "total_usd": 174887,
      "liquor_usd": 78959,
      "wine_usd": 175,
      "beer_usd": 95753,
      "cover_usd": 0,
      "trailing_12m_usd": 2157654
    },
    {
      "rank": 12,
      "name": "Kiss and Fly",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "5204 N 10TH ST",
      "zip": "78504",
      "total_usd": 169485,
      "liquor_usd": 160307,
      "wine_usd": 62,
      "beer_usd": 9116,
      "cover_usd": 0,
      "trailing_12m_usd": 1878536
    },
    {
      "rank": 14,
      "name": "The Dive On 495",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "1116 Pecan BLVD",
      "zip": "78501",
      "total_usd": 162068,
      "liquor_usd": 98103,
      "wine_usd": 266,
      "beer_usd": 63699,
      "cover_usd": 0,
      "trailing_12m_usd": 1826892
    },
    {
      "rank": 17,
      "name": "Eddy's Tavern",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "400 E Nolana Ave",
      "zip": "78504",
      "total_usd": 157613,
      "liquor_usd": 79625,
      "wine_usd": 151,
      "beer_usd": 77837,
      "cover_usd": 0,
      "trailing_12m_usd": 1709546
    },
    {
      "rank": 23,
      "name": "Ojos Locos Sports Cantina",
      "city": "McAllen",
      "county": "Hidalgo",
      "address": "2121 S 10TH ST",
      "zip": "78503",
      "total_usd": 122073,
      "liquor_usd": 40096,
      "wine_usd": 83,
      "beer_usd": 81894,
      "cover_usd": 0,
      "trailing_12m_usd": 1596429
    }
  ],
  "note": "Gross receipts each location reported for the month: liquor, wine, beer and cover charges, in US dollars. rank is within the Valley. trailing_12m_usd sums the 12 months through month. Late reports keep arriving for weeks; complete is false while the month still looks short. Locations whose name may be a person are counted but not listed.",
  "disclaimer": "Every value carries as_of, age_days, cadence and stale (weekly measures go stale after 14 days, monthly measures after 90). dark = the source published nothing that week; no_reading = we have no reading for it. Ranges are {low, high, unit}; approx marks a rounded reading. Not a quote, bid or appraisal. Terms: https://fronterasignal.com/terms/"
}